While attending his first Disney on Ice show, Mooney noticed that several young girls attending the show were dressed in princess attire-though not authentic Disney merchandise. executive Andy Mooney was appointed president of The Walt Disney Company's Disney Consumer Products division in December 1999. Mooney, on his creation of the Disney Princess franchise as reported by The New York Times įormer Nike, Inc. So the next morning I said to my team, 'O.K., let's establish standards and a color palette and talk to licensees and get as much product out there as we possibly can that allows these girls to do what they're doing anyway: projecting themselves into the characters from the classic movies.' They were generic princess products they'd appended to a Halloween costume. Standing in line in the arena, I was surrounded by little girls dressed head to toe as princesses.They weren't even Disney products.

Licensees for the franchise include Glidden (wall paint), Stride Rite (sparkly shoes), Fisher-Price (plastic figurines), Lego (Lego sets), Mattel and Hasbro (games and dolls).

The franchise has released dolls, sing-along videos, apparel, beauty products, home decor, toys, and a variety of other products featuring some of the Disney Princesses. The thirteen characters in the franchise consist of Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, Merida, Moana, and Raya.

The franchise does not include all princess characters from the whole of Disney-owned media, but rather refers to select specific characters from the company's animated films, including only protagonists of animated films from Walt Disney Pictures, with twelve characters from the Walt Disney Animation Studios films and one character from a Pixar film. Created by Disney Consumer Products chairman Andy Mooney, the franchise features a lineup of female protagonists who have appeared in various Disney franchises. Disney Princess, also called the Princess Line, is a media franchise and toy line owned by the Walt Disney Company.

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